- Home
- /
- Indie Tools
- /
- Hotjar
Hotjar
Heatmaps, session recordings, surveys, and funnels to understand user behavior and improve website and app experiences

What is Hotjar?
Hotjar is a behavior analytics and feedback platform with heatmaps, recordings, surveys, and feedback widgets.
Best for
- Product teams
- Growth teams
- UX optimization workflows
Common use cases
Hotjar pricing
Launch Vault currently lists Hotjar as a free tool. Check the official website for current plan details before making a purchase decision.
Similar Research & Validation tools
View allValidation Canvas
freeA visual framework to identify key assumptions, design tests, and validate product hypotheses.
KickoffLabs
paidCreate viral waitlists and pre-launch campaigns to validate demand.
Similarweb
freeMarket intelligence and competitive research with traffic and keyword analysis.
Ahrefs
paidSEO and keyword research tool for validating demand through search volume and competition.
Bubble
freeNo-code platform to quickly build MVPs and test user demand for product ideas.
Crazy Egg
paidVisualize user behavior with heatmaps and scroll maps to validate design and product assumptions.
FAQ
Is Hotjar free?
Yes, Hotjar offers a free tier. Free tier available; paid plans available (specific pricing on Contentsquare).
What platforms does Hotjar support?
Hotjar is available on Web.
Is Hotjar open source?
No, Hotjar is a proprietary (closed-source) tool.
What is Hotjar used for?
Hotjar is a behavior analytics and feedback platform with heatmaps, recordings, surveys, and feedback widgets. Common use cases include heatmap, session-replay, feedback, validation.
What are good Hotjar alternatives?
Start by comparing other Research & Validation tools on Launch Vault. Similar tools can differ by pricing, workflow fit, integrations, and the type of team they serve.