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CHILI GraFx

AI platform for visual content production

CHILI GraFx - Product Image

What is CHILI GraFx?

CHILI GraFx is an AI-driven creative automation platform built for visual content production. It enables retail, shopper marketing, and brand teams to scale creative output without compromising brand consistency. With central control and local adaptation, users can produce on-brand, personalized assets across all channels.

  • Smart Templates for scalable, on-brand asset creation
  • AI-driven design automation
  • Data-driven, personalized graphics at volume
  • API-first connectivity to DAM, PIM, CRM, and more
  • Multi-channel publishing from a single platform

Leading brands like Carrefour, Sodexo, and Airbus use CHILI GraFx to reduce repetitive tasks and give local teams self-service tools under strict brand governance. Start with a free trial to explore Smart Templates, watch a demo, or dive into documentation and webinars.

How to use CHILI GraFx

  1. 1

    Start a free trial and explore pre-built Smart Templates.

  2. 2

    Connect your data sources (DAM, PIM) through built-in integrations or REST APIs.

  3. 3

    Design brand-compliant templates and reusable components in GraFx Studio.

  4. 4

    Configure rules for automatic personalization and layout generation.

  5. 5

    Publish campaigns across digital and print channels with one click.

Key features

Create on-brand templates with AI-driven design and Smart Templates that enable local adaptation.

Maintain brand consistency with central control and zero brand drift across all assets.

Automate high-volume production with variable data for personalized, data-driven graphics.

Integrate with your tech stack via API-first connectivity to DAM, PIM, CRM, and more.

Scale multi-channel campaigns from global to local with automated asset generation.

Use cases

  • Shopper marketing: produce data-driven retail promotions with local personalization.
  • Direct mail automation: generate unique, personalized print mailers at scale.
  • Global brand management: ensure consistency while empowering local markets.
  • Creative operations: automate repetitive design tasks to free up creative teams.
  • Multi-channel execution: create ads, social graphics, and in-store displays from one hub.

Best for

Retail brandsAgenciesShopper marketing teamsCreative ops leadersDirect mail marketersMarTech integrators

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Frequently asked questions about CHILI GraFx

Common questions to help you decide if CHILI GraFx is right for you.

CHILI GraFx is a creative automation platform that helps teams produce high volumes of on-brand visual content. It combines AI-driven design, smart templates, and data-driven graphics with API-first integrations to scale creative output.

Yes, you can start a free trial to get hands-on with Smart Templates and explore the platform’s features before committing to a paid plan.

CHILI GraFx offers an API-first architecture and built-in connectors to integrate with DAM, PIM, CRM, ERP, and other enterprise systems, enabling automated data-driven content production.

Through centralized brand controls, component libraries, and smart templates, CHILI GraFx enforces brand guidelines while allowing local teams to personalize assets, eliminating brand drift.

It’s ideal for retail and shopper marketing teams, agencies, and brands that need to produce localized, personalized visual content at scale without repetitive manual design work.

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