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Formo

Premium

Analytics and attribution platform for DeFi apps

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What is Formo?

Formo is an analytics and attribution platform built for crypto and DeFi teams. It provides product analytics, wallet intelligence, token-gated forms, and audience segmentation to help onchain apps measure what matters. Teams can track user engagement across touchpoints from acquisition to transactions, measure campaign performance across channels, understand wallet profiles with onchain data, and build custom reports. The platform includes unified event tracking, onchain attribution, CAC/LTV tracking, and AI-powered data queries via MCP.

Key features

Product analytics for user engagement tracking

Onchain attribution across channels and campaigns

Wallet intelligence and profile analysis

Audience segmentation and targeting

Custom report builder and sharing

Use cases

  • Measuring user acquisition and activation in DeFi apps
  • Tracking campaign ROI and channel performance
  • Understanding wallet behavior and user profiles
  • Building targeted user segments for growth
  • Monitoring key metrics and events in real-time

Best for

DeFi app teamsCrypto startupsGrowth leaders in Web3

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Frequently asked questions about Formo

Common questions to help you decide if Formo is right for you.

Formo is an analytics platform for DeFi apps that provides product analytics, onchain attribution, wallet intelligence, and audience segmentation to help teams measure user engagement and campaign performance.

Formo offers a free plan to start. Check the pricing page on their site for details on paid tiers and features.

Formo is used by DeFi apps and crypto startups including Kairos Swap, Orbis Labs, and BorgPad for growth analytics and user insights.

You can track CAC, LTV, revenue, churn, user engagement across touchpoints, channel and campaign performance, and wallet activity onchain.

Yes, Formo specializes in onchain analytics and attribution, providing unified event tracking and wallet intelligence for crypto apps.

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